Hello. My name is Richard.
I love Games, Technology and Art.
I'm a Senior Advertising Creative w/ 20 years of experience.
Personal AI Projects and Studies
Brand / Agency Experience
LEGO Group / Our LEGO Agency
Associate Creative Director - G.A.M.E.
2024 - Present
TRIAD Prague
Creative Director
2022 – 2024
Ogilvy Czech
Executive Creative Director / Regional Creative Lead
2017 – 2021
Outbreak
Creative Director
2016 – 2017
McCANN Prague
Senior Art Director
2015 – 2016
WMC GREY
Senior Art Director
2011 – 2015
Young & Rubicam (VML)
Art Director
2010 – 2011
Leagas Delaney Hamburg / Prague
Art Director
2009 – 2010
MARK BBDO
Art Director
2006 – 2009
Nantuko Internet Advertising Company
New Media Designer
2004 – 2006
Albert, Amnesty International, ASAHI, BBDO, Becherovka, BPN Paribas, Calibra, Cetelem, Člověk v tísni, Czech Statistical Office, Dacia, Datart, Direct, Gambrinus, GREY, Havana Club, Hello Bank, Heineken, Hypernova, IKEA, ING, IQOS, iShorts, Komerční Banka, Kozel Global, Lemond, Prague Airport, Lexus, Luxor, MAKRO, Malibu, MARS, mBank, Moneta Money Bank, McCann, Milka, Milky Way, Ministry of Foreign Affairs, Müller, Nestlé, Ogilvy, Orion, Paul Mitchell, Pepsi, Perfect Fit, Pernod Ricard, Philip Morris, Renault, Rexona, RWE, SAB Miller, Signal, Sčítání lidu 2021, Seznam.cz, Staropramen, Škoda Auto, T-mobile, TESCO, Tchibo, Toyota, Unicredit Bank, Unilever, VMLY&R, Vodafone, Whiskas, WPP, Zlatopramen, Z1
Honors and Duties
Speaker at Communication Summit
2024 Keynote - Creative Fast AId
Speaker at The Czech Chamber of Commerce
2023 Keynote - Your new lazy AI agency, Ltd.
Co-founding member of AKA AI Excelence Hub
2022 Asociace Komunikačních Agentur
Group Mentor at Marketing Hackathon
2022 Czech Federation of Food Banks
Lecturer at ADC Czech's ADC ACADEMY
2022 Art Direction Class
Speaker at Marketing Rulezz Slovakia
2022 Keynote - What to do when everything was already done
Creative Partner at AIM Inteligent Machines
2021 AIM.vision
Jury member of Golden Drum International Festival of Creativity (Post-COVID Double year)
2021 One Channel Jury
Speaker at Kaktus Marketing Festival Serbia
2021 Keynote - Curating is the new problem solving
Co-Author of Art Directors Club Czech Awards Campaign
2021 Na*ser všechny
Interview at DVTV with Emma Smetana
2020 ČD mají prodávat cestu, ne cíl.
Speaker at Google Czech Republic
2019 Keynote - Diversity in advertising
Jury member of Young Lions Czech Republic
2018 Print Jury
Jury member of Zlatý Klinec Slovak Advertising Awards
2017 Advertising Jury
Jury member of Art Directors Club Czech Awards
2016 Advertising Jury
Recognition
Silver ADC Award in category Data & Technology
2024 Art Directors Club Czech Republic
Bronze ADC Award in category PR & Earned Media
2024 Art Directors Club Czech Republic
Silver ADC Award in category Design: Physical Spaces
2023 Art Directors Club Czech Republic
SIMAR EFFIE - The Best of Data Performance
2022 Effie Awards Czech
Gold EFFIE in category Public service
2022 Effie Awards Czech
Gold ADC Award in category Outdoor
2019 Art Directors Club Czech Republic
Gold EPICA in category Retail Services
2018 Epica Awards
Silver Golden Drum in category Activation
2018 Golden Drum
Silver Golden Drum in category Innovative
2018 Golden Drum
Gold EFFIE in category Financial Services
2018 Effie Awards Czech
Bronze ADC Award in Product & Packaging Design
2018 Art Directors Club Czech Republic
Bronze ADC Award in category Ambient
2017 Art Directors Club Czech Republic
Bronze EUROBEST in category Dimensional Mailing
2016 Eurobest European Festival of Creativity
Silver EUROBEST in category Direct
2016 Eurobest European Festival of Creativity
Grand Prix EFFIE
2016 EFFIE AWARDS Czech Republic
Golden Lion in category PR
2016 Cannes Lions International Festival of Creativity
Bronze Lion in category Direct
2016 Cannes Lions International Festival of Creativity
Shortlist in category Promo & Activation
2016 Cannes Lions International Festival of Creativity
Shortlist in category Health & Wellness
2016 Cannes Lions International Festival of Creativity
Shortlist in category Brand Development
2016 CLIO Awards
Bronze ADC Award in category Film
2016 Art Directors Club Czech Republic
Silver ADC Award in category Print
2016 Art Directors Club Czech Republic
Bronze ADC Award in category Poster
2015 Art Directors Club Czech Republic
Bronze EFFIE in category Food and beverages
2013 EFFIE Czech Republic
National winner in category Cyber
2013 Young Lions Czech Republic
Gold EFFIE in category Food and beverages
2012 EFFIE Czech Republic
Gold EFFIE in category Social marketing
2009 EFFIE Czech Republic
Silver Hammer in category Interactive
2009 Golden Hammer International Advertising Festival
Silver Hammer in category Best use of media
2008 Golden Hammer International Advertising Festival
Silver ADC Award in category Integrated Campaign
2008 Art Directors Club Czech Republic
Start-up Creative Partnerships
Hi there again!
We've made it so far together.
The last step to getting in touch with me is in front of you. Just go ahead!
Follow me
LINKEDIN: RICHARDAXELL
INSTAGRAM: @JSEMRICHARD
Contact
CELL: +420 / 608 / 330 / 401
EMAIL: RICHARD.AXELL (AT) GMAIL.COM