top of page
Richard Axell

Hello. My name is Richard.
I love Games, Technology and Art. 
I'm a Senior Advertising Creative w/ 20 years of experience.

Tentacle
Personal AI Projects and Studies
Brand / Agency Experience

LEGO Group / Our LEGO Agency

Freelance Associate Creative Director - G.A.M.E.

2024 - Present

TRIAD Prague
Creative Director
2022 – 2024

Ogilvy Czech
Executive Creative Director / Regional Creative Lead
2017 – 2021
 
Outbreak
Creative Director
2016 – 2017
 
McCANN Prague
Senior Art Director
2015 – 2016

WMC GREY
Senior Art Director
2011 – 2015
 
Young & Rubicam (VML)
Art Director
2010 – 2011

Leagas Delaney Hamburg / Prague
Art Director
2009 – 2010

MARK BBDO
Art Director
2006 – 2009

Nantuko Internet Advertising Company
New Media Designer
2004 – 2006

Albert, Amnesty International, ASAHI, BBDO, Becherovka, BPN Paribas, Calibra, Cetelem, Člověk v tísni, Czech Statistical Office, Dacia, Datart, Direct, Gambrinus, GREY, Havana Club, Hello Bank, Heineken, Hypernova, IKEA, ING, IQOS, iShorts, Komerční Banka, Kozel Global, Lemond, Prague Airport, Lexus, Luxor, MAKRO, Malibu, MARS, mBank, Moneta Money Bank, McCann, Milka, Milky Way, Ministry of Foreign Affairs, Müller, Nestlé, Ogilvy, Orion, Paul Mitchell, Pepsi, Perfect Fit, Pernod Ricard, Philip Morris, Renault, Rexona, RWE, SAB Miller, Signal, Sčítání lidu 2021, Seznam.cz, Staropramen, Škoda Auto, T-mobile, TESCO, Tchibo, Toyota, Unicredit Bank, Unilever, VMLY&R, Vodafone, Whiskas, WPP, Zlatopramen, Z1

Honors and Duties

Speaker at Communication Summit 

2024 Keynote - Creative Fast AId

Speaker at The Czech Chamber of Commerce

2023 Keynote - Your new lazy AI agency, Ltd.

Co-founding member of AKA AI Excelence Hub

2022 Asociace Komunikačních Agentur

Group Mentor at Marketing Hackathon

2022 Czech Federation of Food Banks

Lecturer at ADC Czech's ADC ACADEMY

2022 Art Direction Class

Speaker at Marketing Rulezz Slovakia

2022 Keynote - What to do when everything was already done

Creative Partner at AIM Inteligent Machines

2021 AIM.vision

Jury member of Golden Drum International Festival of Creativity (Post-COVID Double year)

2021 One Channel Jury


Speaker at Kaktus Marketing Festival Serbia

2021 Keynote - Curating is the new problem solving


Co-Author of Art Directors Club Czech Awards Campaign

2021 Na*ser všechny


Interview at DVTV with Emma Smetana

2020 ČD mají prodávat cestu, ne cíl.

Speaker at Google Czech Republic

2019 Keynote - Diversity in advertising

Jury member of Young Lions Czech Republic

2018 Print Jury

Jury member of Zlatý Klinec Slovak Advertising Awards

2017 Advertising Jury

Jury member of Art Directors Club Czech Awards 

2016 Advertising Jury

Recognition

Silver ADC Award in category Data & Technology

2024 Art Directors Club Czech Republic

Bronze ADC Award in category PR & Earned Media

2024 Art Directors Club Czech Republic

Silver ADC Award in category Design: Physical Spaces

2023 Art Directors Club Czech Republic

​​

SIMAR EFFIE - The Best of Data Performance

2022 Effie Awards Czech 

Gold EFFIE in category Public service

2022 Effie Awards Czech 

Gold ADC Award in category Outdoor

2019 Art Directors Club Czech Republic
 

Gold EPICA in category Retail Services

2018 Epica Awards

Silver Golden Drum in category Activation

2018 Golden Drum

Silver Golden Drum in category Innovative

2018 Golden Drum

Gold EFFIE in category Financial Services

2018 Effie Awards Czech
 

Bronze ADC Award in Product & Packaging Design

2018 Art Directors Club Czech Republic

Bronze ADC Award in category Ambient

2017 Art Directors Club Czech Republic
 

Bronze EUROBEST in category Dimensional Mailing

2016 Eurobest European Festival of Creativity
 

Silver EUROBEST in category Direct

2016 Eurobest European Festival of Creativity

Grand Prix EFFIE

2016 EFFIE AWARDS Czech Republic

Golden Lion in category PR

2016 Cannes Lions International Festival of Creativity

Bronze Lion in category Direct

2016 Cannes Lions International Festival of Creativity​
 

Shortlist in category Promo & Activation

2016 Cannes Lions International Festival of Creativity

Shortlist in category Health & Wellness

2016 Cannes Lions International Festival of Creativity

Shortlist in category Brand Development

2016 CLIO Awards

Bronze ADC Award in category Film

2016 Art Directors Club Czech Republic

Silver ADC Award in category Print

2016 Art Directors Club Czech Republic

Bronze ADC Award in category Poster

2015 Art Directors Club Czech Republic
 

Bronze EFFIE in category Food and beverages

2013 EFFIE Czech Republic

National winner in category Cyber

2013 Young Lions Czech Republic

Gold EFFIE in category Food and beverages

2012 EFFIE Czech Republic

Gold EFFIE in category Social marketing

2009 EFFIE Czech Republic

Silver Hammer in category Interactive

2009 Golden Hammer International Advertising Festival

Silver Hammer in category Best use of media

2008 Golden Hammer International Advertising Festival

Silver ADC Award in category Integrated Campaign

2008  Art Directors Club Czech Republic

Start-up Creative Partnerships
Hi there again!
We've made it so far together.
The last step to getting in touch with me is in front of you. Just go ahead!
Follow me

LINKEDIN:  RICHARDAXELL
INSTAGRAM: @JSEMRICHARD

Contact

CELL:  +420 / 608 / 330 / 401

EMAIL: RICHARD.AXELL (AT) GMAIL.COM

bottom of page